Since most of the client's ad budget is spent on media time and/or space,it is important that the media department:

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The media department's main responsibility is to ensure that the ad budget is used efficiently by selecting the most effective media channels to reach the target audience. This means developing a plan that communicates to the right audience in a cost-efficient manner. Coordinating with the creative department (option A) is important, but not the primary responsibility of the media department. Focusing on purchasing commercial time on the most popular shows (option B) may not be the most effective approach if the target audience is not watching those shows. Creating a plan that utilizes the least expensive media vehicles (option D) may not necessarily result in the most effective use of the ad budget.

Since Most of the Client's Ad Budget Is Spent on Media