Marketers willing to increase message credibility and save media costs are more likely to use the services of a(n):

Question

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Public relations agencies specialize in managing and maintaining the public image and reputation of a company. They use communication tools such as media relations and press releases to increase message credibility and save media costs. Direct-response agencies focus on generating immediate responses from consumers, while advertising agencies create and place ads in various media to promote products or services. Sales promotion agencies specialize in developing and executing short-term promotional campaigns.

Marketers Willing to Increase Message Credibility and Save Media Costs