A typical direct-response agency is divided into three main departments:

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Account management, creative, and media are the three main departments in direct-response agencies. Account management oversees client relationships and ensures that the agency delivers work that meets client objectives. Creative develops the actual advertising concepts and materials, while the media department is responsible for planning and buying media placements. Other supporting departments such as research and production may also exist, but these are the three primary departments.

A Typical Direct-Response Agency Is Divided into Three Main Departments