Independent companies that specialize in the purchase of radio and television time are known as:

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Independent companies that specialize in the purchase of radio and television time are known as media buying services. Media measurement bureaus provide data and analysis on media consumption and audience demographics, mid-sized agencies are traditional advertising agencies that offer a range of services including media buying, and full-service agencies provide a wide range of services including creative development, media buying, and public relations.

Independent Companies That Specialize in the Purchase of Radio and Television