Which of the following results were found in a series of interviews on agency-client relationships with executives from major Canadian marketers?
A) The agency and client should maintain an arm's length separation so as not to influence the creative process.
B) Marketers believe they can help agencies in the relationship by being better clients through clear decision-making and solid marketing research.
C) Clients should not share sensitive and confidential information with the agency in case the relationship sours.
D) Stronger results were more often delivered by full-service agencies than by smaller boutique firms.
Correct Answer:
Verified
Q70: Creative boutiques are agencies that:
A) limit their
Q71: A typical direct-response agency is divided into
Q72: One area where Canadian agencies have worked
Q73: Which of the following is a business
Q74: Many full-service agencies include sales promotion,merchandising,direct marketing,PR
Q75: Which of the following would NOT be
Q76: Independent companies that specialize in the purchase
Q77: Many agencies are moving toward offering more
Q78: _ are agencies that specialize in offering
Q80: _ specialize in the development and management
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