Which of the following statements can be used to refute the argument that advertising reduces the number of choices available to consumers?
A) Advertising can be used to create and maintain brand loyalty for dominant brands.
B) Dominant brands can afford to spend more on advertising and that makes it difficult for smaller brands to compete against them.
C) Heavily advertised brands dominate the market in certain product categories such as soft drinks, beer, and cereal.
D) When a successful new product is introduced, competitors quickly follow and use advertising to inform consumers about their brand.

Question

Quizplus · Accepted Answer

Advertising can actually increase consumer awareness about different products and brands, especially when new products are introduced. Competitors often respond to these new products with their own advertising, thereby increasing the choices available to consumers by informing them about alternative options.

Which of the Following Statements Can Be Used to Refute