Many advertising experts argue that what underlies the increased use of shock appeal is:
A) the pressure on marketers and their agencies to do whatever it takes to get their ads noticed.
B) actually, the reduction in clutter has made shock appeal less necessary.
C) that sexual appeal is having less of an effect on audiences.
D) it is a new type of appeal that consumers tend to react to.

Question

Quizplus · Accepted Answer

The pressure on marketers and their agencies to do whatever it takes to get their ads noticed is the main reason for the increased use of shock appeal. As the advertising industry becomes more competitive and cluttered, marketers feel the need to create ads that will stand out and grab consumers' attention, even if it means using shocking or controversial content.

Many Advertising Experts Argue That What Underlies the Increased Use