According to those who believe that advertising does NOT have an adverse effect on consumer values,advertising:
A) is a major determinant of society's taste and values
B) is merely a reflection of society's tastes and values
C) is solely accountable for the increase in materialism due to its nature and power
D) cannot create needs but only exploit existing ones

Question

Quizplus · Accepted Answer

Those who believe that advertising does not have an adverse effect on consumer values argue that advertising is simply a reflection of society's tastes and values, rather than a major determinant of them. They believe that individuals already have existing desires and needs, and that advertising merely helps to inform and persuade them about existing products and services that can fulfill those needs. Therefore, advertising does not create or instill new values, but rather reflects and appeals to existing ones.

According to Those Who Believe That Advertising Does NOT Have