Procter & Gamble spends millions of dollars a year on advertising for its various consumer products and can make large media purchases at rates lower than its smaller competitors.This is an example of how a large advertiser can achieve a competitive advantage based on:

Question

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Procter & Gamble's ability to make large media purchases at lower rates than its smaller competitors is an example of economies of scale. This is a competitive advantage that comes with being a large advertiser.

Procter & Gamble Spends Millions of Dollars a Year on Advertising