The belief that advertising equals _____ reflects traditional economic thinking that views advertising as a way to change consumers' tastes,lower their sensitivity to price,and build brand loyalty among buyers of the advertised brand.

Question

Quizplus · Accepted Answer

The correct answer is D) market power. This reflects the traditional economic view that advertising can influence consumer behavior to the extent that it builds brand loyalty, thereby giving a company more control or power in the market by reducing consumers' sensitivity to price and altering their preferences.

The Belief That Advertising Equals _____ Reflects Traditional Economic Thinking