Which of the following is NOT a way that companies are using video advertising on the Internet?
A) Companies create new video messages for the Internet.
B) Companies run the same spots they show on TV, using a hosting site such as YouTube.
C) Companies run a television spot and then direct consumers to their website in order to view it, or a sequel to it, again.
D) Companies generally run longer video ads, of two minutes or more, on hosted sites such as YouTube and others, because of the captive audiences found there.

Question

Quizplus · Accepted Answer

Companies typically run shorter video ads (around 15-30 seconds) on hosted sites like YouTube due to the shorter attention span of online viewers. Longer ads are more commonly used on TV.

Which of the Following Is NOT a Way That Companies