____ targeting is the practice of advertising on a particular Internet site based on its content.
A) Time of day
B) Contextual
C) Subject matter
D) Behavioural

Question

Quizplus · Accepted Answer

Contextual targeting involves analyzing the content of a web page and then displaying ads that are related to that content. This method of targeting ensures that ads are shown to the most relevant audience and has been found to be highly effective in increasing click-through rates and conversion rates.

____ Targeting Is the Practice of Advertising on a Particular