Many applications for directing display ads to any other Internet site rely on _____ to determine which sites would be appropriate.
A) media planners
B) results from second-screen experiences
C) targeting
D) mobile direct streaming media

Question

Quizplus · Accepted Answer

Targeting is the process of gathering information about an audience, such as their browsing history, geographic location, and interests, and using that information to determine which sites would be appropriate for displaying ads. Media planners may be involved in this process, but targeting is the key factor in determining where display ads are directed. Second-screen experiences and mobile direct streaming media are not relevant to this process.

Many Applications for Directing Display Ads to Any Other Internet