Targeting consumers according to their website-surfing conduct is known as:
A) contextual targeting
B) attitudinal targeting
C) behavioural targeting
D) site-loyalty targeting

Question

Quizplus · Accepted Answer

Behavioral targeting is the practice of tailoring marketing efforts to individuals based on their actions and behaviors on websites, such as the pages they visit or the items they click on. Contextual targeting refers to targeting based on the context of the webpage, attitudinal targeting targets based on consumer attitudes, and site-loyalty targeting targets based on loyalty to particular websites.

Targeting Consumers According to Their Website-Surfing Conduct Is Known As