Air Miles sending permission-based text alerts customized by transaction activity to encourage shopping at affiliated sponsors is an example of:
A) SMS advertising.
B) cooperative advertising.
C) digital partnership.
D) mobile display advertising.

Question

Quizplus · Accepted Answer

Air Miles sending permission-based text alerts is an example of SMS advertising, as it involves using text messages to promote products or services to a targeted audience. The messages are customized based on the transaction activity of the user, which makes them more relevant and likely to encourage shopping at affiliated sponsors.

Air Miles Sending Permission-Based Text Alerts Customized by Transaction Activity