Each of the following is a limitation of SMS codes EXCEPT:
A) There is a time delay for registration with the Canadian Wireless Telecommunications Association to protect consumers against spam.
B) The relatively low penetration of smart phones in Canada does not ensure that the use of SMS advertising will deliver a favourable ROI to advertisers.
C) Cell phone carriers are not all fully able to work with each type of code.
D) Marketers are concerned with not having the proper metrics with which to measure success.

Question

Quizplus · Accepted Answer

The relatively low penetration of smartphones in Canada does not directly relate to the limitations of SMS codes themselves but rather to the market environment for SMS advertising, making it the exception among the options provided.

Each of the Following Is a Limitation of SMS Codes