Which of the following statements is NOT true regarding time of day targeting?
A) Working people are accessing Internet media during the day for business purposes, primarily in the morning.
B) Internet accessing declines during the afternoon and dinner time and then peaks again during the evening for leisure purposes.
C) Recent Canadian data suggest that the biggest growth in Internet media use is evening access of news and information sites.
D) Time of day targeting allows advertisers to direct a message to consumers when they are consuming certain Internet media vehicles.

Question

Quizplus · Accepted Answer

This statement contradicts the others, which indicate that internet usage peaks in the morning for business purposes and in the evening for leisure purposes. According to recent Canadian data, the biggest growth in internet media use is for evening access of news and information sites, so this statement is false.

Which of the Following Statements Is NOT True Regarding Time