Blogs are a multifaceted brand communication tool,in that it provides all of the following opportunities EXCEPT:
A) paid media through ad placement within the blog.
B) user-generated content allowing for only positive feedback, as the blogger monitors and controls added content.
C) owned media akin to the brand's website.
D) a friendly public relations face to the general public.

Question

Quizplus · Accepted Answer

User-generated content allows for both positive and negative feedback, and the blogger may not be able to control all added content.

Blogs Are a Multifaceted Brand Communication Tool,in That It Provides