Yesterday when Enrique checked his e-mail,he had an offer to buy software that would make it easier for him to file his income tax next year.This e-mail offer is an example of how the Internet and _____ can complement each other.
A) sales promotion
B) personal selling
C) direct marketing
D) public relations

Question

Quizplus · Accepted Answer

The e-mail offer directly targets Enrique through direct marketing.

Yesterday When Enrique Checked His E-Mail,he Had an Offer to Buy