Companies,like products,need to establish an image in the marketplace._____ activities are one way to accomplish this objective.

Question

Quizplus · Accepted Answer

Corporate advertising is the most effective way to establish an image in the marketplace. It allows companies to communicate their values, vision, and mission to the audience. Trade deals, sales promotion, and personal selling may help in generating revenue, but they do not have the same impact on branding and image building as corporate advertising.

Companies,like Products,need to Establish an Image in the Marketplace