Marketers seek attainment of corporate advertising's objectives by implementing all the following EXCEPT:

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Cooperative advertising is a cost-sharing arrangement whereby both a supplier and a retailer or distributor share the expense of advertising. It is not directly aimed at achieving the objectives of corporate advertising, which typically focuses on building the overall image of the company, promoting its values, or associating its brand with certain causes or events. Corporate advertising objectives are more aligned with image advertising, cause-related advertising, and television sponsorship, which directly contribute to enhancing the company's public image and brand identity.

Marketers Seek Attainment of Corporate Advertising's Objectives by Implementing All