Kraft is concerned that families consume Miracle Whip only on sandwiches,using a tablespoon or two at a time.In order to increase consumption and therefore,sales,which of the following sales promotion tools would work best for Kraft?

Question

Quizplus · Accepted Answer

Offering recipe books showing alternative uses for Miracle Whip would be the best choice since it would introduce consumers to new ways to use the product and potentially increase consumption and sales. Sampling and rebates could be effective as well, but may not necessarily lead to increased consumption beyond the initial trial of the product. Bonus packs, trade allowances, and slotting fees may not be as effective since they are typically geared towards retailers rather than consumers. In-store coupons for $1.00 off may encourage consumers to purchase the product, but may not necessarily lead to increased consumption.

Kraft Is Concerned That Families Consume Miracle Whip Only on Sandwiches,using