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Dare Makes Breton Snack Crackers,which Compete with Many Other Brands

Question 77

Multiple Choice

Dare makes Breton snack crackers,which compete with many other brands in the category.In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers,which of the following sales promotion tools would work best for Dare?


A) In-store sampling
B) Special pricing of 2 packages for $5 instead of the $2.89 regular price
C) Image advertising
D) In-pack coupons for any variety of Breton crackers

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