Which of the following is true about the usefulness of street-level posters?
A) Large amounts of text and pictures of people enhance product recognition.
B) Short headlines, longer body text and a product shot enhance the creative appeal.
C) Specifying a brand name in the headline enhances message appeal.
D) The use of humour accelerates brand recognition.

Question

Quizplus · Accepted Answer

Short headlines, longer body text and a product shot enhance the creative appeal. Street-level posters have limited space and need to grab the attention of passersby quickly. Short headlines, longer body text, and product shots can help do just that. Large amounts of text and pictures of people can be overwhelming and detract from the product or message. Specifying a brand name in the headline can also help with message appeal, but it may not always be necessary if the image or overall design is effective. The use of humor is subjective and may not always be appropriate or effective.

Which of the Following Is True About the Usefulness of Street-Level