A company wishing to advertise to a very specific target market with a message designed to aid comprehension of the product benefits offered should use:
A) transit advertising
B) billboards
C) rolling boards
D) specialty magazine advertising

Question

Quizplus · Accepted Answer

Specialty magazine advertising allows a company to advertise in a publication that is specifically tailored to the interests of the target market. This provides a better opportunity to convey the product benefits in a way that is easily understood and relatable to the audience.

A Company Wishing to Advertise to a Very Specific Target