Advertisers can be confident that out-of-home media reach a substantial portion of the population while they are planning to or actually shopping,because OMAC studies showed:
A) Consumers commute to work for an average of 65 minutes per day.
B) More than 50 percent of people shop on their way to work or home.
C) Many urban workers use a car to get to work.
D) The average person spends 55 percent of their day out of the home.

Question

Quizplus · Accepted Answer

OMAC studies showed that more than 50 percent of people shop on their way to work or home, indicating that out-of-home media can effectively reach them during their shopping journey. The other options may be true, but they do not directly relate to the effectiveness of out-of-home media in reaching shoppers.

Advertisers Can Be Confident That Out-Of-Home Media Reach a Substantial