The Canadian Out-of-Home Measurement Bureau (COMB)does all of the following EXCEPT:
A) maintains a national database of outdoor and place-based media
B) publishes circulation and market data for out-of-home facings across the country
C) tends to bias results towards the brands that are paying for the research
D) comprises members from advertisers, advertising agencies, and media firms

Question

Quizplus · Accepted Answer

The other options are true statements about the Canadian Out-of-Home Measurement Bureau (COMB). However, it is not a valid claim that COMB tends to bias results towards brands that are paying for the research. COMB is committed to providing accurate and reliable data to all members, regardless of who paid for the research.

The Canadian Out-Of-Home Measurement Bureau (COMB)does All of the Following