An advertiser might decide to NOT use outdoor advertising because the medium:
A) is prone to fast wearout
B) does not produce a high level of product or brand awareness
C) has a low level of frequency
D) does not produce sales
Correct Answer:
Verified
Q14: Advertisers can be confident that out-of-home media
Q15: Which of the following is NOT an
Q16: _ ads usually have a very competitive
Q17: The Canadian Out-of-Home Measurement Bureau (COMB)does all
Q18: Which of the following is NOT an
Q20: Which form of support media provides a
Q21: Which of the following is NOT an
Q22: Interior cards,exterior posters,station domination are all examples
Q23: Which support media should be employed if
Q24: Philips Electronics is considering a media mix
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