Which support media should be employed if the objective is to achieve high levels of retention and have the communication serve as a frequent reminder?
A) trade promotions
B) product placements
C) promotional product marketing items
D) mall posters

Question

Quizplus · Accepted Answer

Promotional product marketing items are the best choice for achieving high levels of retention and serving as a frequent reminder as they involve the use of physical items that are regularly used or seen by customers, such as branded pens, keychains or water bottles. These items continuously remind the customers of the brand and its offerings, leading to better retention. Trade promotions, product placements, and mall posters may not be as effective in achieving high levels of retention and frequent reminder, as they are not as personalized or interactive as promotional product marketing items.

Which Support Media Should Be Employed If the Objective Is