The Out-of-Home Marketing Association of Canada (OMAC) investigated time spent inside and outside the home,out-of-home exposure,commuting habits,and shopping behaviour in two studies called:
A) "Day in the Life" studies
B) "Slice of Life" studies
C) "Out-of-Home Media Exposure" studies
D) "Consumer Behaviour" studies
Correct Answer:
Verified
Q2: Those vehicles used to reinforce communications messages
Q3: _ is targeted at the millions of
Q4: _ delivers advertising messages that we experience
Q5: Which of the following is true about
Q6: _ posters are those that have a
Q7: Which support media provides advertisers with wide
Q8: The term used to describe ads on
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Q10: Which of the following is NOT an
Q11: Which of the following statements about outdoor
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