Which of the following statements about the use of colour in magazine advertising is true?
A) Black and white ads are generally considered superior to colour in terms of recall, awareness, and retention.
B) Advertisers prefer using black and white because of the greater visual impact it makes.
C) Research has shown that colour ads are superior to black and white ads in terms of attracting and holding attention.
D) Bleed pages are less expensive than colour pages with margins because less fine-tuning is required with bleed pages.

Question

Quizplus · Accepted Answer

Research has consistently shown that colour ads are more effective in attracting and holding attention compared to black and white ads. Colour ads also tend to generate higher recall and retention rates. Bleed pages refer to pages with colours that go all the way to the edge of the page, and while they may require less fine-tuning than colour pages with margins, they are not necessarily less expensive. Therefore, options A, B, and D are incorrect.

Which of the Following Statements About the Use of Colour