Many business magazines are sent free to individuals a publisher feels are appropriate members of a target audience and can influence purchases for products and services advertised in the publication.This is known as:
A) primary circulation
B) guaranteed circulation
C) free circulation
D) controlled circulation

Question

Quizplus · Accepted Answer

This type of distribution where magazines are sent directly to the individuals who are deemed most likely to influence purchasing decisions is referred to as controlled circulation. Publishers are able to control who receives the magazine through a variety of means such as geographic location, job title, industry, or other demographic characteristics. Unlike paid circulation, controlled circulation does not require individuals to pay for the magazine subscription.

Many Business Magazines Are Sent Free to Individuals a Publisher