Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?
A) Advertisers generally attach greater value to primary in-home readers.
B) Advertisers generally attach greater value to pass-along readers.
C) Pass-along readers should be totally discounted in evaluating magazine readership.
D) Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.

Question

Quizplus · Accepted Answer

Advertisers generally attach greater value to primary in-home readers as they are considered the original target audience and have a higher likelihood of purchasing the advertised product or service. Pass-along readers can be valuable in increasing overall readership numbers, but they may not always have the same level of engagement with the magazine or the advertised content.

Which of the Following Comparisons of Primary In-Home Readers of a Magazine