Information on the characteristics of magazine audiences in Canada is primarily provided by:
A)Print Measurement Bureau (PMB)
B)A.C.Neilson
C)the magazines themselves
D)SRDS's Business Publication Advertising Source

Question

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Print Measurement Bureau (PMB) is the primary source of information on the characteristics of magazine audiences in Canada. It conducts surveys and research to provide demographic and psychographic data on magazine readership in Canada. A.C. Nielsen is more focused on television and media ratings, while magazines themselves may provide limited information. SRDS's Business Publication Advertising Source mainly focuses on business publications rather than consumer magazines.

Information on the Characteristics of Magazine Audiences in Canada Is