A magazine's _______ is one of the primary considerations for an advertiser selecting a particular magazine for advertising.
A) clutter
B) circulation
C) price at the newsstand
D) lead time

Question

Quizplus · Accepted Answer

The circulation, or number of copies distributed, is important for an advertiser because it determines the reach of the magazine's audience. The higher the circulation, the more potential customers the advertiser can reach. Clutter refers to the amount of advertising in a magazine and may affect the visibility of specific ads, but it is not a primary consideration for selecting a magazine. Price at the newsstand and lead time are also important factors, but not as directly related to an advertiser's decision as circulation.

A Magazine's _______ Is One of the Primary Considerations for an Advertiser