A company that manufactures ski boots might prefer to advertise in specialized publications such as Ski or Skiing rather than general interest magazines and sports magazines such as Sports Illustrated because of:
A) the broader reach of the specialized publications
B) the greater audience selectivity of the specialized publications
C) fewer ads and less clutter in the specialized publications
D) the creative flexibility available in specialized magazines and not available in more general-interest publications

Question

Quizplus · Accepted Answer

Specialized publications like Ski or Skiing have a greater audience selectivity as they cater to a specific interest group. Advertising in such publications will help the company effectively target their audience, increasing the chances of successful marketing efforts. Additionally, specialized publications may have fewer ads and less clutter, ensuring that the company's ad receives more visibility and attention from the target audience.

A Company That Manufactures Ski Boots Might Prefer to Advertise