Which of the following is NOT a benefit of advertising on specialty networks?
A) no large up-front commitment is necessary
B) lower overall advertising rates
C) consumer popularity enhances viewership numbers
D) mass appeal of specialty programming fits shotgun approach to reach objectives

Question

Quizplus · Accepted Answer

The mass appeal of specialty programming does not fit the shotgun approach, as specialty networks are specifically targeted towards niche audiences rather than a broad, general audience.

Which of the Following Is NOT a Benefit of Advertising