The reason for a company using ______ is that the company has control over the number,placement,and content of its commercials.
A) participation
B) sponsorship
C) syndication
D) countertrade

Question

Quizplus · Accepted Answer

Sponsorship allows a company to have control over the number, placement, and content of its advertisements, as it is paying for and arranging the sponsorship deal. Participation refers to a company's involvement in a group effort or program, and may not necessarily give the company control over its own commercials. Syndication refers to the distribution of content through multiple outlets, and countertrade refers to trading goods or services instead of using currency as payment.

The Reason for a Company Using ______ Is That the Company