Most national advertisers:
A) use only network advertising
B) prefer spot advertising because of lower rates, less clutter, and more flexibility
C) use both network and spot advertising and try to effectively combine the two
D) do not need to concern themselves with spot advertising

Question

Quizplus · Accepted Answer

Most national advertisers use both network and spot advertising and try to effectively combine the two. Network advertising offers a wide reach and frequency, while spot advertising allows for targeted and customized messaging. By combining both, advertisers can maximize their reach and impact.

Most National Advertisers