In the early days of television,the production and content of most television programs was the responsibility of:
A) the networks
B) the local affiliate
C) corporations who sponsored the shows
D) independent production companies
Correct Answer:
Verified
Q13: The pendulum that took viewers away from
Q14: Most national advertisers:
A) use only network advertising
B)
Q15: With _,advertisers assume responsibility for the production
Q16: The proliferation of specialty channels has influenced
Q17: When a national advertiser runs a commercial
Q19: The traditional approach to sponsorship,with corporations being
Q20: All non-network television advertising done by a
Q21: Which of the following statements about program
Q22: Television can offer advertisers selective coverage of
Q23: _ is defined as one percent of
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