Television can offer advertisers selective coverage of target audiences through:
A) program content with broad audience appeal
B) broadcast time periods that reach specific types of audiences
C) national networks which reach groups with general interests
D) volume buying

Question

Quizplus · Accepted Answer

Advertisers can select specific time periods, such as prime time or daytime, that reach certain demographics or types of audiences. This allows them to target their advertising to a more specific group of people.

Television Can Offer Advertisers Selective Coverage of Target Audiences Through