_____ is defined as one percent of all the television households in a particular area tuned to a specific program.
A) Share of audience
B) Household using television (HUT)
C) A program rating
D) A ratings point
Correct Answer:
Verified
Q18: In the early days of television,the production
Q19: The traditional approach to sponsorship,with corporations being
Q20: All non-network television advertising done by a
Q21: Which of the following statements about program
Q22: Television can offer advertisers selective coverage of
Q24: _ are the various time periods or
Q25: Daytime TV generally attracts:
A) children
B) women
C) young
Q26: Which television daypart has the highest rates?
A)
Q27: Programs such as "The Tonight Show starring
Q28: Television is a popular advertising medium among
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