The traditional approach to sponsorship,with corporations being responsible for developing program content,has been updated,under the name:
A) branded production
B) advertiser ownership
C) original content
D) branded entertainment

Question

Quizplus · Accepted Answer

The traditional approach to sponsorship, where corporations develop program content, has been updated and is now called "branded entertainment". This is because companies are now creating content that is designed to be entertaining in its own right, rather than simply promoting their products or services. Branded entertainment is a more effective way for companies to build a relationship with consumers and can be used across various media, including television, movies, and social media.

The Traditional Approach to Sponsorship,with Corporations Being Responsible for Developing