The proliferation of specialty channels has influenced the nature of TV as an advertising medium.Expanded viewing options have led to considerable audience ______.
A) hostility
B) fragmentation
C) happiness
D) confusion

Question

Quizplus · Accepted Answer

The phrase "expanded viewing options" indicates that there are now more channels available to viewers, which has led to the audience being fragmented or divided among the different channels. This means that it is more difficult for advertisers to reach a large and diverse audience through TV advertising.

The Proliferation of Specialty Channels Has Influenced the Nature of TV