The amount of money that a station can charge for commercial time is based on:
A) daytime viewership
B) prime-time viewership
C) program ratings
D) pre-negotiated purchases

Question

Quizplus · Accepted Answer

The amount of money that a station can charge for commercial time is based on program ratings. This is because program ratings indicate the number of viewers, and the more viewers a program has, the more valuable the commercial time during that program becomes. Daytime vs. prime-time viewership and pre-negotiated purchases may also play a role in pricing, but program ratings are the primary factor.

The Amount of Money That a Station Can Charge for Commercial