Because most TV commercials last only 30 seconds or less and leave nothing tangible for the viewer to consider,the amount of ______ time must be considered.
A) processing
B) emotive
C) creative
D) selective

Question

Quizplus · Accepted Answer

The blank space is referring to the time required for the viewer to process the information presented in the commercial. As the commercial is brief and lacks tangible content, the viewer must make quick decisions about what message the commercial is trying to convey. Therefore, the most appropriate choice is "processing."

Because Most TV Commercials Last Only 30 Seconds or Less