The _____ is the average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population.
A) average quarter-hour figure
B) cumulative audience
C) average quarter-hour rating
D) relative quarter hour share

Question

Quizplus · Accepted Answer

The average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population is known as the average quarter-hour rating. Therefore, option C is the best choice. The average quarter-hour figure refers to the total number of persons listening to a particular station at any given quarter-hour, while cumulative audience refers to the total number of different listeners over a specified time period. Relative quarter-hour share, on the other hand, is the percentage of the available audience listening to a particular station compared to the percentage listening to all stations combined.

The _____ Is the Average Number of People Estimated to Have