Advertising rates on radio are negotiable,according to each of the following factors EXCEPT:
A) competitive television rates
B) number of spots purchased
C) availability
D) level of audience selectivity required

Question

Quizplus · Accepted Answer

The competitive television rates are not a factor when negotiating radio advertising rates. The other three factors (number of spots purchased, availability, and level of audience selectivity required) can all be used as bargaining points to negotiate a lower rate.

Advertising Rates on Radio Are Negotiable,according to Each of the Following