Radio is a very effective medium for reaching all of the following EXCEPT:
A) teenagers and university students
B) non-English-speaking ethnic groups
C) infrequent television viewers
D) frequent readers of magazines and newspapers

Question

Quizplus · Accepted Answer

Frequent readers of magazines and newspapers are more likely to consume news and information through print media, as well as digital media, rather than radio. Radio may still be effective in reaching this audience during their commute or other times when they are not reading.

Radio Is a Very Effective Medium for Reaching All of the Following