Compared to television,radio has:
A) less segmentation opportunities
B) longer buyer lead times for preparing and placing ads
C) greater reach and lower frequency opportunities with individual stations
D) more of a local flavour

Question

Quizplus · Accepted Answer

Radio typically offers more of a local flavor compared to television, as radio stations often focus on local news, events, and advertisements, allowing for a more localized and community-focused approach.

Compared to Television,radio Has